
Nine years in the field
taught me how leadership
actually gets built.
Organizational Development Consultant and Program Leader. I have managed the programs, led the teams, and carried the budgets I now advise on. That experience became Ofuq, a leadership framework built from delivery, not theory, and it shapes my work across Jordan, the region, and increasingly Saudi Arabia.
From Field Delivery
to Frameworks You Can Use
Organizational development · program leadership · leadership & capability building
Nine years of running programs taught me that training alone rarely changes how people actually lead. I built Ofuq to close that gap, for development organizations, government-adjacent entities, and private-sector clients across the region, with a growing focus on Saudi Arabia. The goal: leadership development that is field-tested before it reaches them.
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A Practitioner Who Turned
Experience Into Frameworks
Over 9+ years I have designed and delivered leadership, capacity-building, and organizational development programs across Jordan and the region, most recently as Program Manager at Liwan for Youth Development, managing multi-partner programs and budgets above USD 2M with ActionAid, Oxfam, DIGNITY, Plan International, and Good Neighbors. See the full range of services.

Ofuq: A Leadership Framework Built From the Field
Ofuq did not start as a product. It started as a working answer to a gap I kept seeing in leadership development: programs that teach people how to lead before giving them the chance to understand themselves. Built from nine years of program delivery, Ofuq moves individuals, teams, and organizations from self-awareness to responsible action and leadership.

Where Organizations Bring Me In
Six areas of work, each grounded in a real organizational or human problem, not a generic capability list.
Recent Programs
Frequently Asked Questions
Let's Talk About What You're Building
Whether it is a leadership pipeline, a program that needs a stronger delivery model, or an organization rethinking how it builds capability, I would like to hear what you are working on.


